2019年前 · 上海岁月（2014–2019）：我在代理公司和品牌工作，了解数字营销在中国的实际运作。我服务过奢侈品牌（Gucci、Chanel、YSL、Cartier、Omega）、快消品（Pepsi、Kinder、Ferrero Rocher）、时尚和科技。
2019年后 · 德国与中国：我广泛旅行，观察不同地区企业的运作方式。我在德国攻读的国际商务MBA磨练了我的写作、逻辑和战略思维。
现在：我独立与欧洲企业合作，提供市场进入、采购和数字营销服务。我保持在中国的网络，并持续关注市场变化。
为什么独立？因为灵活性很重要。企业并不总是需要完整的代理公司。精简的结构让我能够适应您的实际需求。
I explain how China actually works — its incentives, institutional logic, and market dynamics — so you make decisions based on reality, not assumptions.
I translate expectations, communication styles, and business logic between Europe and China, preventing delays, misunderstandings, and costly misalignment.
I don't stop at strategy. I execute — content, campaigns, suppliers, KOLs, research, coordination — ensuring plans turn into real outcomes.
I understand both China's digital ecosystem and manufacturing reality. This lets me connect brand, product, and execution in a way most consultants can't.
Trained by luxury brands like Gucci, Chanel, and Cartier, I bring high standards to content, positioning, quality, and communication — ensuring your brand stays premium in China.
I've solved real China challenges: supplier issues, campaign failures, cultural friction, KOL misalignment, quality problems. This is lived experience, not theory.
