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From understanding to execution.
Two parts of the practice: strategy read from the inside, and operations delivered across the gap.
Both Directions
One practice, both directions.
Every engagement is shaped around your situation, so read this page as a menu of what’s possible, not a fixed package. The first conversation is where we work out what you actually need.
Western companies in China
Enter, reassess, or scale, with a partner who reads China’s logic from the inside.
Chinese companies in Europe
Build trust in Germany and the wider European market, where the rules are written differently.
Part I · Strategy
Chinese Market Strategy.
Strategic clarity grounded in cultural reality. The thinking that helps European leaders ask the right questions about China, and act on the answers.
i
Market Entry and Research
Before you commit, know what you’re actually committing to.
An honest read on the China market, built from Chinese-language sources and first-hand market observation, so you can move forward, pause, or pivot with conviction.
- Market fit and sector demand
- Competitive landscape: Chinese players and incumbent foreign brands
- Consumer behaviour and category research
- Policy, regulation, and partnership environment
ii
Strategic Advisory Retainer
An ongoing China partner, not a one-off engagement.
Standing involvement when China isn’t a one-time question: strategic counsel, an ongoing read on what’s shifting, and decision support as things come up.
- Strategic counsel scoped around your situation
- Decision support as questions arise
- A continuous read on what’s shifting in China
- Long-term involvement across live projects
iii
Chinese Market Consulting
One clear answer to the question in front of you.
Focused consulting on a specific Chinese market question, from partner and channel decisions to a negotiation that has stalled. Scoped as a defined project with a clear deliverable.
- Partner, distributor, and channel decisions
- Negotiation and joint-venture support
- Introductions to vetted partners and service providers
- Clear recommendations you can act on
Part II · Operations
Cross-Cultural Operations.
Hands-on execution across the gap. Running the work, not just advising it, so misunderstandings stop turning into delayed launches and lost deals.
i
Cross-Cultural Project Management
A project that needs running across the gap, and someone who’ll actually do it.
I run the work between your team and the other side: translating, coordinating, and pushing it forward.
- End-to-end project ownership across both sides
- Coordination with your counterparts
- Key-moment support: meetings, negotiations, partner development
- Status reporting in both Western and Chinese business styles
ii
Brand Cultural Audit
Catch the cultural conflict before it costs you the launch.
A structured read of your brand through Chinese cultural logic, before a misstep becomes expensive and hard to undo.
- Positioning and value proposition for the market
- Naming, brand voice, and visual identity
- Campaign localization for Chinese channels
- Chinese copywriting that fits the market
iii
Cross-Cultural Training
Your team learns to read the other side.
Practical workshops on how Chinese and German colleagues decide, give feedback, build trust, and negotiate, built on real cases from our cross-cultural guide.
- Team workshops for people working with Chinese or German counterparts
- Leadership and management across the two cultures
- Negotiation and meeting preparation
- Briefings before a key visit, launch, or partnership
iv
Digital Marketing
Channels that perform, not channels that just exist on a slide.
A digital presence built for the market you’re entering, from the website people find first to the content and social channels that keep them engaged.
- Website design and build
- Social media management
- Content planning and production
Working Together
Two ways to engage.
The shape follows the work: its scope, complexity, and how closely you want me involved. You can move between the two as things change.
Project-Based
A focused piece of work with a clear scope and deliverables. Scope and deliverables agreed up front.
- Market entry and research
- A brand cultural audit
- A workshop or training series
- A defined operational project
Monthly Partnership
Your long-term partner, month to month, shaped around your workload.
- Supplier and partner coordination
- Ongoing cross-cultural liaison
- Localization and channel operations
- Regular check-ins on live projects
Let’s Talk
Every good project starts with a conversation.
Whether you’re considering China for the first time or rethinking your current approach, the first conversation is on me.
Prefer email? Write to mail@lily-wang.com