China’s digital landscape is unlike any other — fast-moving, mobile-first, and deeply social. I help Western brands navigate this complexity with platform-specific strategies, localized content, and hands-on execution. From WeChat to Redbook, I build campaigns that speak the language of Chinese consumers.
What I Offer
Platform Strategy – Tailored plans for WeChat, Weibo, Xiaohongshu, Douyin, Bilibili, Tmall, JD.com
Content Creation – Copywriting, visuals, and storytelling that resonate with Chinese audiences
Social Account Management – Daily operations, follower growth, and engagement optimization
Campaign Execution – End-to-end delivery from concept to performance tracking