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Chinese Digital Marketing

The Challenge

China's digital ecosystem is not an extension of the West — it is a different universe. Consumer behavior follows different incentives. WeChat, Weibo, Red, and Douyin operate by their own rules. Local brands move faster, adapt quicker, and understand cultural nuance.
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What I Do

I support the full journey of Chinese digital marketing — from strategy to execution.

Strategy & Market Research

I help you understand China's digital landscape with clarity and precision — platform dynamics, consumer behavior, competitive analysis, and the strategic approach your brand needs.

Digital Campaign Localization

I localize your messaging, creative direction, and platform execution so campaigns resonate with Chinese consumers and feel native, relevant, and conversion-ready.

Social Media Management

I manage your presence across WeChat, Weibo, Red — from content planning to publishing and community engagement. Every post is culturally aligned and platform-native.

Influencer & KOL Coordination

I help you find the right KOLs, negotiate collaborations, manage campaigns, and ensure authentic partnerships aligned with your brand goals.

Flexible Participation & Price

These figures are starting points — the final fee depends on your scope, complexity, and level of involvement.

Project-Based

from €1,500

For clearly defined projects with specific deliverables

  • Market Research
  • Strategic guidance & oversight
  • Campaign review & optimization
  • Chinese copywriting
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Monthly Participation

from €1,000

For ongoing tasks and continuous social media management

  • Social media management & posting
  • Influencer & KOL coordination
  • Performance tracking & reporting
  • Ongoing support
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Platforms I Work With

Deep experience across China's major digital platforms — and how Chinese consumers actually behave on them.

WeChat

Official accounts management

Weibo

Viral campaigns, influencer partnerships

Red (Xiaohongshu)

Lifestyle brands, influencer marketing, product discovery

Douyin

Short-form video, viral content, KOL campaigns

Baidu

SEO, search marketing, brand visibility

Tmall / JD.com

E-commerce integration, product marketing

Ready to Build Your China Digital Presence?

Whether you need strategic guidance, campaign execution, or a mix of both — let's talk about your situation and what makes sense.

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